Artificial Intelligence or AI, is already making a huge impact on a variety of global industries, including hospitality.
NB: This is an article from Cendyn, one of our Expert Partners
Google has already seen success with their own AI implementations, including their fully AI-powered Performance Max ads, which have seen ‘on average over 18% more conversions at a similar cost per action’ vs. other paid search ads.
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A separate case study by Google found that India’s travel booking engine, Goibio, saw a 25% increase in hotel transactions with Smart Bidding, with a 22% lower cost per conversion rate for non-brand paid search campaigns.
With any new innovation, adopting AI into your tech stack requires understanding how and where this evolving technology can help your business, while also understanding the areas that need improvement and may become more helpful down the line. To help you learn how AI is improving digital marketing strategies such as paid search, this article outlines everything you need to know and what to expect as this technology continues growing in usage and importance.
How can AI help with keyword research?
AI, particularly tools like BARD, can be an incredible asset for optimizing your keyword research. These tools can analyze vast amounts of data, including search trends, user behavior, and competitor strategies, to identify high-potential keywords. AI algorithms can uncover valuable insights that might be missed through manual research alone. By leveraging AI, Cendyn can optimize our customers’ keyword strategies, target relevant keywords with high search volumes, and improve organic search visibility.
How can voice search optimization be accomplished with AI?
AI plays a crucial role in voice search optimization. By analyzing voice search queries and understanding the conversational nature of voice searches, AI tools can provide insights into user intent and long-tail keyword usage. With this information, we can optimize clients’ website content to align with voice search queries. AI-powered content generation can help create natural, conversational content that is more likely to appear in voice search results, improving clients’ visibility and driving targeted organic traffic.
