Instagram is the best social media platform for engagement rates when it comes to visuals. And as a hotel, you know that visuals are a strong tool to sell your space. With over 500 million active monthly users and a lot of them who enjoys travel, tourism, and hospitality, Instagram for advertising is a no-brainer. So how do you do it though? How do you advertise on Instagram? Here a few key steps to get you started.
Step1: Choose which tool you’ll use
There are a few options to choose from to create Instagram ads:
- Ads Manager
- Facebook Ads API
- Power Editor
The easiest way to choose which tool you’ll use is to consider your company size and the number of ads that you’d like to run at any given time. The Power Editor is best if you’re looking to run a lot of campaigns or if you want more precise control over your ads, but the Ad Manager usually works for most marketer’s needs. Once you’ve been set up with your tool, you can either view all campaigns or create a new one. Since we’re kicking your Instagram advertising campaign into gear, press, “Create a new campaign”.
Step 2: Choose your objective
There are several campaign objectives that you can choose from. In order for your ad to be eligible to appear on Instagram as an ad, you have to choose from a short list that includes:
- Boost your posts
- Send people to your website
- Increase conversions on your website
- Get installs of your app
- Increase engagement in your app
- Get video views
Choose the objective you’re looking for, and then name your campaign. It’s good to have some form of naming convention or process within your hotel so that you can track these more accurately as you continue to make more.
