Social media is an important part of your hotel marketing strategy.
NB: This is an article from Travelboom
It has evolved more rapidly than any other marketing platform in history and doesn’t show any sign of slowing down. As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting.
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Hotel marketers can utilize these ideas to create a content calendar with engaging content that is relevant to both your hotel and target audience.
Not All Channels Are Created Equal
Gone are the days when marketers could simply copy and paste posts across platforms. Each channel now has defined nuances, functionality and audiences that need to be taken into consideration. Your Instagram audience is likely very different than your Twitter or Facebook audience. Develop a solid understanding of how to effectively utilize each platform and who your audience is. Use tools to help you create a variety of content that is unique to the platform you’re posting it on. Some examples of helpful social media tools for hotels are:
- TikTok
- Boomerang
- Ripl
- Layout
- Canva
Understand Your Core Audience
One foolproof way to get a feel for who your true page audience might be is to evaluate your page analytics or insights.
- Facebook – You can access Facebook Insights via your hotel’s Facebook page on desktop or mobile and via Meta Business Suite on desktop.
- Twitter – You can access Twitter Analytics via desktop from the left-hand menu bar or www.analytics.twitter.com. From mobile, you can view Tweet activity when you select a specific Tweet on your timeline.
- Instagram – You can access Instagram Insights via Meta Business Suite on desktop or via your hotel’s Instagram profile on mobile.
You can also use this data to help drive your paid social media campaigns.
Stick To Brand Standards
Maintaining a consistent image across all social media platforms is key. Make sure that your brand has established brand standards, social media guidelines and that everyone on your social media team is well acquainted with internal procedures.
Make Sure Entire Profile Is Complete
Make sure all profile fields are complete and up-to-date for your hotel. This includes page name, property description, website links, phone number, hours and more. You’ll also want to verify your page and set up a custom URL. Here are some helpful links:
Set Realistic Goals
Having a social media presence is essential – and so is measuring success! What key performance indicators (KPIs) are most important to your hotel? What are your goals? All of these are questions that should be asked and answered early on when developing your social media strategy.
