The holidays are approaching and you want to sell out by November.
NB: This is an article from Revinate
Rather than blast your entire database the same message about the holidays at the hotel, consider segmenting your audience and sending hyper-targeted emails, such as:
Stayed at the hotel in December last year
Flashback to last December. Whether it feels like two weeks or two decades ago, we would love to have you come back this year. Book now and we’ll upgrade your room and include a delicious breakfast for two.
Loyal guests with 3+ stays this year
As the year comes to a close, we would like to take this opportunity to thank you for your loyalty and invite you to spend the holidays in your home away from home. If you book by <date> we will upgrade you to a suite and have your favorite drink waiting at the bar for your arrival.
Past guests that live within 20 miles
Get the ‘ahhhh’ without the ‘ARGHHH’ with a holiday staycation this winter. Forego the airport and the aggravation and let us pamper you with our famously comfortable guest rooms and lounge. And, this winter, our local guests get free parking and a free room upgrade because our locals are what makes this area so special. Please join us.
Families
Our lobby tree is up and it’s begging for the perfect family photo opportunity. Book now and we’ll upgrade you to a suite and help snap that perfect picture in front of the tree. We think you’ll agree, the holidays feel much more festive when you can avoid cooking, laundry and legos on the floor.
Past Business Travelers
We saw you – – cell phone in hand, computer on lap – – making the most of every minute during your last stay with us. Wouldn’t it be nice to come back and relax? We think so. And, if you book your December stay now, we’ll give you a $100 spa credit and ensure that the internet is still blazingly fast, because we know titans of industry can’t just turn it off sometimes.
Tailoring your promotional emails to different segments not only leaves a positive impression, but it makes guests more likely to return and recommend your property. After all, personalization is the new loyalty.
Remember, without access to actionable PMS data, you won’t know who your guests are or how you can send them hyper-targeted emails.
