One year after revamping its accorhotels.cn Chinese-language website, and proving the power of the Chinese market, AccorHotels has seen a 53% increase in direct bookings revenue across its Asia Pacific network and an increase of 93% for China hotels year on year between July 2014 through June 2015.*
AccorHotels was the first international group to launch a Chinese-language booking engine back in 2005, but it was a revamp in 2014 which created a more Chinese-centric experience that really saw bookings surge, including a 37% increase in bookings worldwide. This highlights the increasing power of Chinese travellers and proves that making the booking process easier leads to greater sales.
“We are thrilled at the performance of accorhotels.cn since relaunching in late 2014,” said Paul Richardson, AccorHotels Chief Operating Officer, Greater China. “We were hoping to see a 30% increase in direct bookings as a result of the revamp, but we have far exceeded this.
“With the Chinese outbound market set to reach up to 140 million travellers this year, our goal is to ensure that Chinese travellers book their hotels directly with accorhotels.cn no matter where they are headed and the best way to do this is to build a website they can use easily and that they can trust,” said Richardson.
The site proves that AccorHotels’ decision to introduce 32 geo-located versions of its website in 18 languages has a direct correlation with surging bookings, meaning the group provides the easiest and most transparent way for travellers to book their accommodation, no matter where they are from, or what language they speak.
Read full article at: Web in Travel
