Hotel wellness is important in modern hospitality because today’s guests actively prioritise physical and mental wellbeing when choosing accommodation, with wellness tourism representing 18% of all travel spending.
NB: This is an article from SiteMinder, one of our Expert Partners
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The market is projected to grow from USD814.6 billion in 2022 to USD2.1 trillion by 2030, making wellness offerings essential for attracting high-value guests and driving long-term profitability. Hotels that invest in wellness enhance brand differentiation, extend average stays, and increase additional revenue from spa treatments and wellness packages.
By integrating wellness into its offerings, a hotel can attract this broad and big spending audience, and set itself up to claim a slice of the ever-growing wellness pie.
Committing to a serious investment in health and wellness can enhance a hotel’s brand differentiation, extend the average length of stay, and dramatically increase ancillary revenue through spa treatments, on-site dining and health and wellness packages.
In short, the focus on health and wellness isn’t a trend. It’s fast becoming an essential pillar of the guest experience, and by investing in it now, it can become a driver of long-term profitability.
How do wellness hotels attract guests?
Wellness hotels attract guests by offering comprehensive health-focused experiences that combine accommodation with spa services, fitness facilities, healthy dining, and mindfulness programs. Successful properties differentiate themselves through targeted branding, authentic design elements (natural light, calming colours, nature access), and specialised amenities like yoga studios and wellness consultations that align with specific guest needs.
The most successful wellness hotels understand that the guest experience begins pre-arrival. Your online presence – your website, social profiles, OTA listings – need to reflect the desires of your guests and how your hotel meets them. Influencer partnerships can be a particularly effective way to get your target guests through the door.
Once they arrive, the property itself needs to offer a sense of healing through strategically designed elements such as natural light, calming colour palettes and access to nature. The ancillary services you offer must deliver on whatever wellness promises you’ve made, and could take the form of day spas, mind-body classes, meditation spaces and healthy dining options.
Success ultimately lies in authenticity – this can’t feel like a cash grab. If a guest sees a hotel’s wellness efforts as genuine, and if staff culture and guest communications reinforce this authenticity, the guest is far more likely to return.
