We understand that the festive period is one of the busiest and most commercially valuable times of the year for hotels. That’s why this week, we’re sharing our expert housekeeping checklist to help hoteliers maximise visibility and bookings as we approach the Christmas and New Year season.
NB: This is an article from Net Affinity
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From your website and marketing content to your business profiles and imagery, a few strategic updates can make a lasting impact on performance – and set you up for a strong start to 2026.
1. Website content & imagery – Keep it festive, fresh and functional
Start by reviewing your website content and festive imagery. Ask yourself:
- Are your Christmas and New Year’s offers clearly visible and up to date?
- Are seasonal menus, packages and voucher pages live, well-designed and easy to navigate?
- Is your pricing accurate and availability current?
High-quality seasonal imagery and clear CTAs (calls to action) can help convert festive browsers into bookers. Don’t let outdated content be the reason you miss out on last-minute revenue.
2. Social & blog updates – Showcase your festive experience
Bring your hotel’s festive charm to life across your social media and blog.
- Share behind-the-scenes stories: decorating the tree, staff in festive jumpers or prepping holiday cocktails.
- Promote unique offerings like festive afternoon teas, winter weddings or Christmas markets nearby.
- Spotlight your gift voucher options to tap into the last-minute shopping crowd.
Consistent, engaging content keeps your audience warm and interested – and helps drive direct bookings from both loyal guests and new followers.
3. Email marketing – Stay top of mind
Now’s the time to send a festive newsletter or voucher campaign:
- Reach guests looking for meaningful gifts or holiday getaways.
- Highlight last-minute availability, limited-time offers or voucher bonuses.
- Use strong subject lines, festive visuals and clear CTAs to boost open and conversion rates.
Timing is key: target key buying days like Black Friday, Cyber Monday and the two weeks leading into Christmas Eve.
4. Business profile housekeeping – Keep everything up to date
While your website and marketing take centre stage, your online business listings also need attention – especially on platforms like Google, Bing and Tripadvisor.
Read the full article at Net Affinity
