letters spelling out seo reflecting trends and best practices for 2024

Ready to stop being a hidden gem and become a sought-after destination? This article dives into the hotel SEO trends and actionable tips that will help boost your organic rankings in 2024. Align your 2024 digital marketing strategy with these powerful trends and SEO tips for hotels.

NB: This is an article from Travelboom

Subscribe to our weekly newsletter and stay up to date

Optimize your hotel website for local SEO

Beef up your local SEO efforts and you can expect more people discovering your hotel in 2024. If you’re not already familiar, we recommend getting acquainted with local SEO for hotels.

Below are some starting points for your 2024 local SEO strategy:

  • Google Business Profile optimizations (upload images, add amenities, answer questions, create posts, etc).
  • Optimize your webpages for local-specific searches.
  • Publish local-specific content like blogs, area guides, and FAQs.
  • Build backlinks from local travel and tourism websites.
Google Business Profile admin for hotels.
Google Business Profile admin for hotels.

Featured snippets on Google are one of the best ways to boost your SERP real estate and drive more traffic to your website.

Featured snippet answer box on Google's search results page.
Featured snippet on Google.

In many cases, featured snippets are generated by long-tail searches that are informational in intent. Think “best time to visit *destination*” or “things to do with family in *destination”. Because these searches don’t typically have a correct answer, this leaves a lot of room for the publisher to be creative with their answers.

With the introduction of Google’s AI-powered search experience, web searching is being reimagined to be more conversational through long-tail searches. This potentially presents more opportunities for hoteliers to claim more SERP real estate.

Google Search Generative Experience results.
Google Search Generative Experience results with follow up questions.

Publish content that’s helpful to your hotel guests

Hotels are in the business of hospitality, so it only makes sense that a hotel’s website be as helpful as possible to all site visitors. From answering FAQs to in-depth area guides, hotels should be presenting information that is worthy of a share or a bookmark.

Website frequently asked questions in Google's organic search results.
Frequently asked questions rich snippet on Google.

In addition to the content you publish, take into consideration how you’re presenting that information. Ensure the article is formatted for readability and usability. This means ditch the waterfalls of text on mobile and opt for bite-sized paragraphs that are separated by headings, and so forth.

In fact, Google has made a push in recent years to improve its organic search experience by rewarding content it deems helpful.

Read the full article at Travelboom