Online reviews on platforms like Google and TripAdvisor play a critical role in your hotel’s success. They are more than just feedback – they impact your reputation, ranking, and bottom line.
NB: This is an article from Staah
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Positive reviews translate into more bookings, higher occupancy rates, and long-term guest loyalty.
So how can you improve your hotel’s Google and TripAdvisor reviews? Here are six practical strategies every hotelier should apply today.
1. Create Unforgettable Guest Experience
The cornerstone of getting glowing reviews is to offer an experience worth talking about. From the moment guests arrive until they leave, ensure each touchpoint is smooth and memorable. Invest in staff training, add personal touches, and go above and beyond whenever possible.
Pro tip: Surprise your guests with something special—a welcome gift, complimentary upgrade, or handwritten note. These little gestures often turn a good stay into a remarkable one.
2. Make Leaving Reviews Simple
Many guests are willing to leave reviews but might find the process inconvenient. Simplify it by sharing direct links to your Google and TripAdvisor pages in follow-up emails. Include a gentle call-to-action (CTA): “We hope you enjoyed your stay! Please take a moment to share your experience.”
Pro tip: Timing matters! Send the review request within 24 hours of check-out while the experience is still fresh in their minds.
3. Automate Review Requests
Save time and ensure consistency by automating your review requests. Tools like STAAH ReviewMinder can help by automatically sending follow-up emails asking for feedback on Google and TripAdvisor. This not only boosts your review count but also ensures you’re always aware of guest sentiments.
4. Engage With All Reviews
Responding to reviews – whether positive or negative – shows that you value guest feedback. A simple thank-you for a great review can strengthen the guest’s experience. Thoughtful replies to complaints also demonstrate your commitment to improving and addressing issues, which reassures future guests.
Pro tip: Personalize each response to show that you genuinely care about the guest’s experience.
5. Take Action Based on Feedback
Improvement is key to long-term success. It’s not just about gathering reviews but using them to identify areas that need attention. If several guests mention the same issue – like weak Wi-Fi or uncomfortable beds – fix it promptly. This ongoing improvement helps secure better reviews in the future.
6. Encourage More Direct Bookings Through Reviews
Strong reviews on Google and TripAdvisor can inspire trust and encourage direct bookings. Highlight exclusive perks for direct bookers in your review responses, such as discounts or complimentary services. Potential guests who see these replies are more likely to book directly.
Pro tip: Mention direct booking benefits in your responses to positive reviews—such as free upgrades or discounted rates.
Conclusion: Leverage Reviews to Elevate Your Hotel
Improving your Google and TripAdvisor reviews won’t happen overnight, but consistent effort pays off. By focusing on guest satisfaction, simplifying the review process, and using tools like STAAH, you can enhance your online reputation and attract more bookings.
