Now that you have prepared your first newsletter and created an impactful email subject line, you now must optimize your newsletter’s contents. The average email user receives about 147 emails per day and deletes about 48% of them. If readers decide to open your newsletter, you cannot disappoint them! You must also incite readers to perform a specific action when they read your newsletter. If you haven’t optimized your email’s contents, it will end up in the trash like all the others. That is why it is so important to optimize your newsletter’s structure, content and call to action.
Choose the right template
Each email marketing platform offers themes (or templates) that you can use to create your newsletters. They range from welcome emails for new subscribers to sales promos. If you think you need hundreds of themes to get inspired, this may be an important factor when selecting the platform that is right for you. Did you know that some email marketing platforms offer over 200 newsletter themes?
You can also keep it simple and choose just one email template as a basis for your content. These templates are ideal when you know exactly what type of newsletter structure you want. All you have to do at this point is insert the content you want to promote and make sure the design is sleek!
Optimize for mobile devices
When choosing a template for your newsletters, keep this stat in mind: 54% of emails are opened on a mobile device. Is the structure of your newsletter adapted to mobile devices? Several email marketing platforms offer templates with responsive design, which are adapted to all types of devices. Make sure your platform offers responsive design. If not, choose a newsletter template that can be easily viewed on mobile devices. Don’t risk losing a subscriber because your newsletter cannot be read on a smart phone. The ideal newsletter template features only one column, with a maximum of 600 pixels wide, to improve your content’s readability. Did you know that 75% of people delete emails that do not display properly on mobile devices?
