When it comes to delivering a five-star customer experience at your hotel, the job doesn’t begin when a guest walks through your door — it starts the moment they begin searching the web for accommodations.
NB: This is an article from Solonis
To convert Google searchers into repeat guests who leave great reviews, you’ll want to ensure that your website has an attractive and responsive design that follows the latest trends. Here are five hotel website design trends for 2023 to win over Google and guests alike:
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1. A Clean Web Interface
A clean web interface is one that’s simple and organized, only showing the viewer what they need to see — when they need to see it. Long-scrolling is the practice of having one long page of content that loads as the user scrolls down the page. Although once frowned upon, long-scrolling (also known as infinite scrolling) has gained popularity, especially for mobile screen users.
One important note about long-scrolling is that the content must be engaging by telling a story that your reader is willing to scroll to keep reading. For a positive guest experience, it’s wise to avoid any oversized images or buttons that can increase load time and take away from the crisp and clean appearance of the webpage.
White Space and Navigation Menus
Clever use of white space (negative space) lends to a hotel website design that is easy to read and navigate. It can also make your call to action (CTA) — such as your online booking CTA — stand out. Additionally, less content per screen view can reduce load times and enhance your search engine optimization (SEO) by not cluttering your pages with unnecessary information.
Lastly, a clear navigation menu should fit in with the clean interface of your website’s design while still providing the needed information. It should take a maximum of three clicks on your webpage for the viewer to find what they are looking for.
In short, “mobile-friendly” means that the viewer does not have to manipulate their mobile device (such as zooming in or out) in order to clearly view or access website content. A mobile-friendly website should also load quickly and have a large enough font size that the content can be read easily.
Google places high importance on a website’s mobile-friendly features when it comes to the likelihood of your domain appearing on its search engine results pages (SERPs). This is especially important now that 48% of U.S. travelers are willing to book their trip to a new destination solely from their smartphone.