To meet the changing demands of the market, you need to be able to adapt your marketing strategies regularly to meet these new needs and stand out against the competition.
NB: This is an article from Mews
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So, what are the best marketing strategies for hotels? Let’s find out.
23 ideas to optimize your hotel marketing strategy
A hotel marketing strategy should be dynamic, changing depending on the season, the year and the market trends. Below, you’ll find a list of some of the most up-to-date marketing strategies.
Invest in SEO for better website traffic
Your hotel’s website could be the best in the world, but without Search Engine Optimization, it runs the risk of not being discovered. With 75% of travelers starting their search for hotels on a search engine, you have a captive audience that you can capitalize on if your website is optimized correctly. This is why it’s important to invest in resources that will make the SEO of your website excellent.
Start by doing prolific keyword research to understand what your target audience is searching for. Turn those keywords that are relevant to your hotel and geographic area into engaging copy and messaging – and ensure your website is both mobile-friendly and fast-loading.
Another important part of SEO is link building, and there are few better ways to link build than by working with OTAs and metasearch engines, which is one of the first places travelers start looking. Not only will this sort of link building help drive direct bookings, but it will also increase visibility and help your website position better organically.
Optimize for AI search
As AI assistants like ChatGPT become key tools in how travelers research and book accommodations, it’s essential to optimize your hotel’s online presence to meet their criteria. Start by structuring your content clearly – use conversational, question-and-answer style formats that match how users phrase queries (e.g., “Is this hotel pet-friendly?” or “Does it overlook a canal?”).
Ensure your website is mobile-optimized, loads quickly and includes up-to-date schema markup, so AI tools can easily interpret your amenities, policies and location data. List your property consistently across platforms like Google Business, TripAdvisor and Booking.com with complete details on things like pet policies, parking, sustainability efforts and room types. The more structured and semantically rich your content is, the more likely you are to surface as a top recommendation when users ask questions like “Where should I stay in Amsterdam with a dog near the canals?”
