How Travel Brands Can Use and Safeguard Customer Data
The Travel Industry Toes the Line Between Using Data to Its Full Potential to Create Customer Experiences and Safeguarding That Data to Preserve Customer Trust. NB: This is an article […]
Six techniques to tackle falling customer loyalty
On May 1 1981, the launch of American Airlines’ AAdvantage frequent flyer programme was widely regarded as a landmark event in the aviation industry: new and influential standards were set. […]
Airbnb: A tech case study for our times
When tech fanatics get together, they look back in awe at ancient history, to the formative years when innovation and daring converged to create some of the world’s great inventions. […]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time […]
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]
How Airlines Can Improve Destination Content To Inspire Bookings
Judging by the destination content airlines continue to dispense and customers continue to ignore, there’s an opportunity for innovation. In a recent survey* of travellers we asked: How much time […]
Airbnb Mega Hosts Are Turning It Into Just Another Travel Booking Site
With hundreds of listings and major corporate backers, a new breed of Airbnb host is changing the fundamentals of the service. Of Airbnb’s many hosts, Jan stands out. Jan’s profile […]
6 Ways to Grow Direct Bookings with Booking Engine Data
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]
Machine Learning: Buzz Phrase or the Revenue Real Deal?
Are revenue management tools hooking their wagon to one of today’s biggest buzz phrases or are they leveraging it for efficiency & insights? NB: This is an article by Fabian […]
5 Hotel Marketing Tips for Better Google Search Results
While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant. Google offers a variety […]