Hotels know they need to be watching their parity. Rate undercutting is so widespread that it’s taken as a given, and, in this industry, a successful ecommerce business depends on […]

The increasing standard of living, high disposable income and a growing hunger for excellence among global travelers has given the luxury hotel industry a list of erudite guests, who have […]

The top search engine marketers in the world met over 3 days in Seattle to discuss and present current and future trends within the industry, covering everything from how to […]

Negative SEO is a term usually used to describe an attack on your website by a competitor to lower your SEO. This can take the shape of spammy links being […]

Over the past decade, nothing has impacted travel buying more so than search and consumer access to mobile devices.  Now more than ever before, the customer buying journey has changed […]

The local search marketplace is extremely competitive, making it important to ensure you’re using advanced local SEO tactics to compete for visibility to help drive qualified traffic and transactions. 46% […]

Flagged properties have surrendered control of their marketing. What happens if results are poor? Key Takeaways: 7 out of 10 hotels in the US are flagged, but the brand’s national […]

Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen levels, conversion rates on mobile aren’t quite keeping up. What are the […]

It’s that time of year when hotels are eager to maximize their summer holiday months, enticing guests to purchase more premium rooms, stay longer and spend more while onsite. NB: […]

In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTAs) in […]