How hotels can compete in the new accommodation economy

We all know the message that Airbnb is supposedly beating the hotel sector in a number of ways. While the hotel industry is experiencing strong growth since the downturn of […]

Read more

Are Boutique Hotels Ready for Automated Guest Response Software?

This may seem hard to believe, but most hotels under 150 rooms still track guest requests and hotel maintenance manually. That’s right,old school paper logs are still widely used to […]

Read more

Airbnb fights for outbound Chinese travelers

Airbnb is still fighting to grow its footprint in China. The San Francisco-based company has named an existing executive, Hong Ge, as Vice President in charge of its business in […]

Read more

Here are 10 ways your hotel could be losing out on revenue

As the old saying goes: “There’s a fine line between love and hate.” The same could be said for your revenue strategy and its ability to positively impact your hotel’s […]

Read more

Close the Guests Journey Loop: Engagement, Retention, and Acquisition

Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]

Read more

British Airways, Lufthansa and a smell-the-coffee moment over distribution

It has taken two years, but two major global carriers have now started to put the squeeze on the old airline distribution model. Is it an attack by Lufthansa and British […]

Read more

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location […]

Read more

How Personalized is Your Hotel’s Digital Marketing Strategy?

Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover […]

Read more

Intelligent Revenue Strategies in a Big Data Driven World

IDeaS Advisory Services answers some of the commonly-asked questions from hotels across the globe. This article outlines the different ways today’s hotels can achieve intelligent revenue strategies in a Big […]

Read more

How Metasearch Empowers the Independent Hotelier

Since 2010, the hotel industry has seen huge growth and changes to the metasearch landscape; a combination of consumer and product growth. It’s evident that this rapid growth has disturbed […]

Read more