How hotels can compete in the new accommodation economy
We all know the message that Airbnb is supposedly beating the hotel sector in a number of ways. While the hotel industry is experiencing strong growth since the downturn of […]
Are Boutique Hotels Ready for Automated Guest Response Software?
This may seem hard to believe, but most hotels under 150 rooms still track guest requests and hotel maintenance manually. That’s right,old school paper logs are still widely used to […]
Airbnb fights for outbound Chinese travelers
Airbnb is still fighting to grow its footprint in China. The San Francisco-based company has named an existing executive, Hong Ge, as Vice President in charge of its business in […]
Here are 10 ways your hotel could be losing out on revenue
As the old saying goes: “There’s a fine line between love and hate.” The same could be said for your revenue strategy and its ability to positively impact your hotel’s […]
Close the Guests Journey Loop: Engagement, Retention, and Acquisition
Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]
British Airways, Lufthansa and a smell-the-coffee moment over distribution
It has taken two years, but two major global carriers have now started to put the squeeze on the old airline distribution model. Is it an attack by Lufthansa and British […]
Don’t Be Creepy: Best Practices When Using Guest Data
Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location […]
How Personalized is Your Hotel’s Digital Marketing Strategy?
Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover […]
Intelligent Revenue Strategies in a Big Data Driven World
IDeaS Advisory Services answers some of the commonly-asked questions from hotels across the globe. This article outlines the different ways today’s hotels can achieve intelligent revenue strategies in a Big […]
How Metasearch Empowers the Independent Hotelier
Since 2010, the hotel industry has seen huge growth and changes to the metasearch landscape; a combination of consumer and product growth. It’s evident that this rapid growth has disturbed […]