Tom Bacon shares marketing lessons from Choice Hotels, and taps his own personal experience to find that marketing spend is more complicated than you think How do you assess the […]

If you take a look at the people around you, surely you’ll notice the increased number of faces staring at screens in the form of mobile devices, such as smartphones […]

For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the (business) partners that they should be. NB: This is an article by Mike […]

If you are like most hoteliers, you have a website that links to a booking engine which sits on a domain other than your own. Having more than one domain […]

We’ve seen a lot of hotels go live with our Direct Booking Platform – around 17,000 at the last count. And that means we’ve seen thousands of different offers that […]

Expedia has made a deal in recent years about its stated goal of moving from being a web company to a technology platform. Part of this shift, beyond the obvious business […]

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing […]

As you may have already noticed, several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. What this means is that users can now […]

Just because you’re a small hotel or a bed and breakfast, doesn’t limit the size of your presence on the web. NB: This is an article by Little Hotelier The […]

Set it and forget it! Like it or not, that has been the mantra of hotel IT managers for the past couple of decades. Sound a little unfair? Perhaps, but […]