Independent Hotels: higher ADR and faster growth than traditional hotels
Last year was a pivotal one for independent hotels, per STR, an American company that tracks supply and demand data for multiple market sectors, which revealed that these ‘un-branded’ properties […]
Google Hotel Price Trends Feature Now Available on Mobile
When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]
The Psychology of Pricing: Takeaways from HSMAI ROC 2017
What does every revenue manager need to know about the psychology of pricing? NB: This is an article by Rainmaker Dan Skodol, Rainmaker’s VP of Revenue, gave a 2020 Lightning Round […]
Hotels spending more to get customers in the door
Hotels in the United States are paying, on average, 16 percent to 18 percent to acquire customers, with many paying as much as 25 percent to 35 percent, according to […]
Is Google becoming the biggest hotel metasearch engine?
Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]
Beware of the hype that surrounds voice search advertising
Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being […]
Rethinking airport transfers could drive revenue and loyalty
In an opinion from Timon Bock, the head of distribution partnerships at Blacklane, airlines are challenged to think about how ground transportation could serve their customers better Airlines are dedicating […]
How Google is Helping Hotels get Smarter with Search
Last week, we were joined by Jennifer Wesley, Industry Director for Travel at Google, to discuss Smart SEO Strategies to Drive More Direct Bookings. She provided a fascinating insight into […]
Revenue management opportunities for extended stay properties
A common view of the extended stay industry is that challenges all hotels face – from balancing availability to managing pricing – are amplified in this market. Could it be, […]
Guide to Google and Google+ for Hotel Search Strategy
Google + and Google My Business are important tools for hoteliers. Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on […]