Google Analytics: A Hotelier’s Guide
The ‘freemium’ web analytics service is the most widely-used of its kind in the world, and for good reason: it can give you almost any insight you need into the […]
Does Airbnb have right formula for managing online guest reviews?
Every hotelier knows how important online reviews are, and how damaging they can be if they’re unfavourable. NB: This is an article from SiteMinder Websites like TripAdvisor are nearly a […]
Is Organic Search Dead For Hotels ?
As the movie character Ferris Bueller once famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it“. Now I […]
Who Owns Your Guest Data? Your Hotel or the OTA
When was the last time you read a contract you were signing? We mean, really read it – every single word. NB: This is an article from Vizzly Hoteliers often […]
Designing a loyalty programme around the modern-day traveller
There are some influential forces at work in travel, shaping how the market is evolving and challenging brands to think carefully about the future. Alternative accommodation options such as Airbnb, […]
How to use blogging to improve SEO on your hotel website
Gaining a prominent position on a search engine is no easy feat these days. The dominance of OTAs and the sheer number of properties has created an intensely competitive space […]
Airbnb Tries to Behave More Like a Hotel
For nine years, Jill Bishop enjoyed the camaraderie of renting out her spare bedroom on Airbnb. Guests hung out on her comfy sofas. They dined together. They shared her bathroom, […]
In a mobile-only world will airlines charge for web bookings?
Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the […]
How to boost hotel revenue with meetings and events
Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. NB: This is an article from […]
Asia is now driving Expedia strategy
Dressed casually in a pair of jeans and black jacket, Dara Khosrowshahi spoke with a friendly smile, but with determination in his eyes. “The U.S. used to be the driver […]