Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]
Are Siri and Alexa Interrupting Hotel Search Marketing?
Hotel search engine marketing is changing… are you ready? Key Takeaways: Voice search and voice assistants are gaining popularity with no signs of slowing down. This fundamental shift in search […]
10 Tips to Create Captivating Facebook Travel Ads
eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]
Seven Trends for Productive Revenue Managers
NB: This is an article from IDeaS 1. Using revenue management industry acronyms ADR, OCC, RevPAR, ProPAST, PMS, CRS – the list goes on endlessly. Although largely a by-product of […]
Guest loyalty through direct channel is cornerstone in struggle with OTAs
A traditional priority for hotels has been to please and satisfy their clients with the clear objective that the client returns to the hotel on his next visit to that […]
5 factors propelling hotel distribution
Experts speaking the NYU International Hospitality Industry Investment Conference said technology is driving change for hotel distribution. Here are some of the top takeaways from the “Distribution Dilemma” panel at […]
Hotel CEOs Love Direct Booking But Have Varied Views About Strategy
Earlier this month, Hyatt Hotels & Resorts surprised many in the hotel industry when news leaked during its current contract negotiations that the company was threatening to abandon Expedia and […]
No more excuses, Hotels need to change approach to technology
Until recently, the investment and management of technology in hotels was viewed in the same category as plumbing or air-conditioning – a fixed purchase and set-up that requires only basic […]
Will Technology Replace Customer Service in Hotels?
On recent travels, I’ve noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings […]
Guest reviews considered more independent and trustworthy when booking
In a recently published article, the researchers identify the six features that have the greatest influence on the booking intentions of business travellers in mainland China, they suggest that hoteliers […]