5 effective ways hotels can attract international guests
International travel is now fully-fledged. Anyone can travel anywhere, anytime they like. Between 2011 and 2020, international travellers to the United States are expected to grow from 62.8 million to […]
5 Ways to Master PMS/CRS/RO Integration
When asked how you would assess the integration between your property management system (PMS), Central Reservation System (CRS) and Revenue Optimization (RO), over 75% of webinar attendees indicated that their […]
5 free SEO tools to improve your hotel’s search engine performance
Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]
PPC For Hotels: How To Counter OTAs
If you’re a hotel that works with online travel agents (OTAs), you’ll be familiar with the battle of balancing your relationship with the OTAs and also driving enough sales directly. […]
10 Ways to Maximize Summer Metasearch Performance
This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]
Should airlines cut fares to pull the punters?
More and more people are travelling, yet money is still tight in aviation. That is very clear from the news coming out of the industry’s big 2017 event – this […]
trivago Express Booking – what is this new tool?
trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant Booking and Book on Google, […]
How TripAdvisor Is Fixing Its Instant Booking Problem
TripAdvisor is the world’s largest travel site as measured by monthly user traffic. Over the past couple of years, in an attempt to better monetize its massive user base, the […]
8 Challenges You’ll Face When Implementing a Revenue Strategy [for Independent Hotels]
Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and […]
The hotelier’s ‘cheat sheet’ for being mobile friendly
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. […]