Can Direct Booking Campaigns End Up With Both Sides Declaring Victory?
Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. For the online […]
A day in the life of a data scientist at AccorHotels
It may be a relatively new field with a worrying shortage of professionals but at Accor Hotels, data science is already being effectively used. What is data science? According to […]
How Fit Is Your Revenue Management Strategy?
As odd as it may sound, healthy weight management and healthy revenue management share many similarities. They both produce spectacular results when a proven strategy is followed with dedication. And […]
What can hoteliers do to reduce website reservation abandonments?
NB: This is an article from HeBSdigital While hoteliers invest time and money into digital marketing campaigns to drive traffic to the hotel website, a staggering 98% and more of […]
Winning the Hotel Booking: Digital Marketing Summit Recap
In this article, we recap the third presentation from our Digital Marketing Summit for Hoteliers, “Winning the Hotel Booking.” The Booking phase is perhaps the most important phase of the […]
Hotel Internet Marketing Plan & Online Strategies (Part 2)
SINCERE APOLOGIES!! Nobody likes turning up to a link and finding what they expected is no longer there. Since originally publishing the article we have been contacted by the author […]
Independent Hotel Strategies – Drive Direct Sales
SINCERE APOLOGIES!! Nobody likes turning up to a link and finding what they expected is no longer there. Since originally publishing the article we have been contacted by the […]
Google Travel Business Is Already Twice the Size of Expedia’s
When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]
Marketing Strategies for a Competitive Advantage in 2017
According to Geoffrey Moore in his book Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, stock price is a measure of future potential […]
The “Connected Guest” – What Do They Really Want?
Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]
