Airbnb blazes on and Ryanair on the rise
With the room rentals business booming, package holidays declining and shifting consumer behaviour, travel distribution gets more interesting by the day. Sally White reports Be afraid, be very afraid! For […]
OTA Customers – facts, trends and some surprises
Understanding how travellers behave is critical to our business, and this insight ensures our hotel partners can connect and engage with travellers today and in the future. The $1.4 trillion […]
BookingSuite: A Lesson in Direct Revenue Strategy
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain, […]
How Guests Can Amplify Your Hotel Marketing Budget
NB: This is an article by Tambourine There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust […]
Possum and Penguin: Hotelier’s Guide to Google’s Algorithm Updates
NB: This is an article from HeBSdigital The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates. First, on September […]
Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. […]
Google adds fare forecasts and hotel loyalty promotion to metasearch
Even when Google enhances its search in unoriginal ways, the travel industry needs to take notice because the search giant might someday become a major booking tool for consumers. Here […]
Expedia Begins Revealing Its Big Ambitions in Hotel Services
Expedia Inc. is in the process of introducing globally a new way for hoteliers to promote ancillary services such as discounted spa treatments, loyalty points or free parking on brands […]
Hotel Distribution Cost: The Only Cost Driver That Can Save Your Bottom Line
NB: This is an article by HeBSdigital At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of where the industry is heading […]
How well are Middle East Hotels running their Social Media
Social media is hardly a new discovery, and by now the vast majority of hotels in the region are handling one or more social media accounts to promote their brand […]