How travel brands are capturing millennial interest on mobile
There’s nothing quite like a bit of holiday research to get you through a rainy day. Now, according to new stats from Signal, more of us than ever are using […]
Will Direct Booking Strategies Impact OTAs?
A recent Morningstar study, “Hotel Direct Booking Campaigns Won’t Hurt Priceline and Expedia Says Study,” asserts that the impact of major chains’ direct booking campaigns on online travel agencies will […]
Simplicity vs complexity: big data balance in airline Revenue Management
There are common pitfalls in how big data analytics can be applied to travel. In many industries often the use of big data analytics can be misapplied and the same […]
Does It Really Pay to Book Direct?
These days, hoteliers talk a good game when trying to convince travelers to book directly. “Stop Clicking Around,” Hilton urges in a current campaign. “It Pays to Book Direct,” Marriott […]
Use Online & Voice Channel Analytics to Understand True Digital ROI
NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]
Is Your Hotel Web Design a Trick or Treat?
You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]
Digital can help hospitality brands extend their relationship with guests
Digital can help hospitality brands extend their relationship with guests beyond their stay, according to an executive from Mandarin Oriental speaking at Luxury Interactive 2016 on Oct. 19. Consumers’ engagement […]
Take back control of your inventory
PART 1 OF 3 – AGENCY FAIR GROUPS NB: This is an article by Lars Becker, Co-Founder and Managing Partner at berner+becker revenue management. Almost all hotels we have worked […]
When It Comes to Big Data Hoteliers Must Think Creatively
Recently our Head of Education was speaking to a hotelier about the best way to set up and use his new SnapShot Analytics dashboard. Their conversation started by the hotelier admitting, […]
Hotel Revenue Shift Reflects Change in Development and Guest Preferences
Historically, revenue management within the lodging industry has focused on renting guest rooms in a profitable fashion. Revenue managers, aided by sophisticated computer programs, helped hotels determine the proper balance […]
