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The Science Behind Increasing Direct Bookings

With the ever-growing importance of the direct booking channel and the increasingly complicated path-to-purchase behavior of the multi-channel and multi-device travel consumer, today’s hotel website can simply no longer afford…

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Lessons from an OTA on Converting Users

In the modern travel market, online travel agents have successfully retained the lion’s share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of…

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