7 Hotels Using Best Practice Tips to Drive Direct Bookings
Hospitality professionals are presented with numerous challenges associated with running a hotel or B&B. As an hotelier, it can seem like there aren’t enough hours in the day. According to […]
2017 Digital Marketing Roadmap: What You Need To Know
It is not about following the latest technology or social media channel, but more about knowing how your target customers are navigating the internet, where they are most likely to […]
6 Ways Revenue Managers Use Data to Make Their Hotel Smarter
What should revenue management decisions be based on? Revenue management decisions, at their core, must be based on data. It’s all too easy for your potential guests to be over […]
Loyalty Exclusive Offers – A Bold Move but What’s Next?
It has been interesting to watch the major hotel companies’ recent attempt to shift bookings to their direct on-line channels by incentivizing members of their loyalty programs with “exclusive offers”, […]
A third of Accor’s revenues won’t be from rooms, says CEO
One third of AccorHotels’ revenues in the future will not be from traditional room and F&B sales, said its chairman & CEO Sebastien Bazin who is continually transforming the chain. In […]
Bots are the new apps, only they suck (for now)
A little more than six months ago, Microsoft CEO Satya Nadella proclaimed that “bots are the new apps.” Like many tech-proclamations, it turned out to be breathless, partly true and […]
Three ways long-stay hotels can increase their revenue
Today’s savvy hotel groups are always on the prowl for new ways to generate additional revenue, and the thriving extended length accommodation division is making good on delivering exceptional value […]
How Nustay is using big data to deliver a heavenly hotel match
One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]
Upselling: Icing on the Revenue Management Cake
Have you ever been pleasantly surprised to find your favorite dessert hiding in the refrigerator following a satisfying and wholesome meal? You know that feeling of delight, even though you’re […]
Your Hotel’s Restaurant can Drive more Direct Bookings and Revenue
I recently spoke to a group of hoteliers at a digital marketing event in London and shared a number of best practices for driving more direct bookings through one’s vanity […]