Create Epic Hotel Marketing Content with Limited Time & Resources
The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]
6 Things that Destroy Data-Driven Decision Making for Revenue Managers
In the last part of our 3 part series, we look at 6 factors that get in the way of a revenue manager’s data-driven decision making. Data-killers don’t always look […]
Why Revenue Management is the Best Profession in the Hotel Business
I don’t know anyone who has not, at some point, questioned their career choices or doubted the value of their profession. Actually, I believe that if you don’t question why you […]
Social Media is great! Isn’t it? How to alienate guests digitally
Social media is great, isn’t it? Just go online and you’ll see that everybody is instbookingpingtweetingsnapping virtually 24/7/365. Hotels, of course, are heavily involved, and not an hour goes by […]
Use Special Offers and Segmentation to Snag Bookings
Running a successful hotel, when you hit the bottom line, comes back to one thing: driving profitable bookings. Will that new carpet look good in pictures? Does your staff respond […]
Amadeus suggests four online travel scenarios for 2020
The latest analysis from Amadeus uses a “scenario planning” methodology to paint a picture of what the future might hold for online travel agents. But unlike many similar projects, the […]
The future of automatic pricing in travel
In what can be viewed as a sign of the times, revenue management for home rentals won the day at EyeforTravel’s recent startup and innovation awards in Las Vegas It […]
Traffic to hotel websites is declining: How should they respond?
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business. There is still significant debate about the long-term impact […]
A writer’s guide to effective website copy for hotels
We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, […]
Five ways to find the right pricing strategy for your hotel
Revenue managers dedicate a big part of their day to managing hotel rates and driving profits. They are constantly analyzing data and various influencing factors to find that coveted sweet […]