Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so […]

According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]

The reality is that travelers are willing to share a certain level of personal information if there’s a clear answer to the question, What’s in it for me? Oftentimes brands […]

Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after […]

To succeed in a competitive industry, travel and hospitality companies must create memorable experiences for their guests. For hotels, this ability is absolutely essential to achieve a winning edge. After […]

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the […]

The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you […]

Two analysts at Forrester’s CXNYC 2016 advised brands to follow guidelines for optimizing mobile engagement and driving revenue – such as simplifying tasks, avoiding taunting error messages and removing unnecessary […]

Last year Airbnb disrupted the hospitality industry to the tune of $1 billion, according to an iModerate report. The report found that Airbnb clients skew young and budget-conscious, with a […]

We all remember as kids our parents saying, “If [name of delinquent friend] jumped off a bridge, would you do it too?” The answer is yes. Statistically speaking, we most […]