Many hoteliers feel that social media has little impact on revenue. But, when used correctly, social media is proven to drive more traffic to your hotel’s website. In fact, social […]

A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with […]

Recent Revenue Management related activity on Twitter reinforces the various ways we discuss demand as an industry. From how to forecast hotel demand to tweets such as #revenuestrategyfordummies, the common […]

Qualitative study finds boutique properties could help hotels chains bridge the gap with Airbnb Airbnb is growing at an explosive rate and gunning to become a full-blown hospitality brand, putting […]

Much has been written on the importance of content marketing to a hotel’s digital marketing strategy. But what areas should you be focused on, and how can you make the […]

Hoteliers never seem to agree what point in the industry cycle we’re in, and right now is no different. Is it the “Golden Age of Travel,” like we heard at […]

  Google has created what it is calling a “Travel Industry Council” in a bid to improve relations with brands around the sector. The group is known to have met over the […]

Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning strategies for your independent hotel lately? The chances are that […]

Airbnb‘s founder and CEO Brian Chesky has told the advertising industry’s mega-event in Cannes that the business is “financially secure” and that an API is a possibility. The official Cannes […]

A few weeks ago Air Berlin demonstrated its Progressive Web App during the Google I/O developer conference. It’s staking a claim as the first airline with the service which enables […]