From Berlin to Barcelona; will Airbnb ruin our cities?
To use the industry jargon, it is the ultimate “disruptor”. Airbnb, the website that allows homeowners around the world to rent out their spare rooms, has had a seismic impact […]
Are Travel Booking Bots Hot or Not?
NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]
Airbnb: A glimpse into the future
Airbnb has not only changed people’s lives and how they travel, it has also completely transformed the hospitality landscape for good. The hospitality industry is arguably the most active and […]
Why Google poses the biggest threat to travel firms
NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]
6 ways hotels can use social media to attract more guests
To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed […]
Hyatt on how to get your pricing staples right
Getting hotel rates straight sounds complicated but for Hyatt it’s about keeping it simple from the get go. Like all the big chains, Hyatt Hotels has the budget and the […]
Turning Data into Action: Segment Your Audience
Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way […]
Three approaches to pricing that improve revenue strategy
NB: This is a viewpoint by Paul Van Meerendonk, Director of Advisory Services for IDeaS. One of the most important decisions every hotel organization needs to make is establishing their […]
How Hotels Make Their OTA Addiction Worse
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. It’s your fault, not the OTA’s, if an OTA-driven guest doesn’t come […]
How Google’s Rich Snippets Features Drives Hotel Bookings
Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of […]