At first glance, hotel-booking giant Priceline Group and alternative accommodations hub Airbnb may not seem like obvious competitors. But as with all great rivalries, each company needs what the other […]

There is a lot of buzz lately about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. As of recent, a few online […]

Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has an almost overwhelming amount of data. That data can be used to […]

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]

If the traditional travel agent is dead, it might be because they’ve been replaced by social media. As a powerful tool for travel marketers, and hoteliers in particular, social media […]

  One of the most under-reported stories in travel is that most hotel owners have no idea what their cost per channel is and what they’re actually getting per room. […]

Few aspects of the hotel industry are as overwhelming as understanding GDS, OTA, PMS, and online distribution. With a few quick tips, hoteliers can work to take over the market—and maybe even the world. […]

Today’s travel shopping journey has never been more complex. In Leonardo’s recent webinar, “Strategies to Thrive in Today’s Complex Travel Shopping Journey,” we discussed the chaotic reality that hotel consumers […]

Plans to implement value added tax (VAT) in the UAE, expected to be introduced at a rate of 5% in 2018, have not given me much cause for concern as […]

Just two weeks ago, Memorial Day kicked off the 2016 summer season, bringing with it the promise of sunshine, barbecues, outdoor activities and, of course, some much-needed vacation time. As […]