Train Your Team To Upsell By Room Type and Rate Option
After several years of solid RevPAR growth, most hotels are now seeing the increases slow and of course each market is different, but this leveling off seems to mostly be […]
How Ryanair developed multi-platform digital experiences
One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]
Analytics everywhere: Using what you know
IN a digital world, the winning organisations will be the ones that successfully find new customers, discover new markets, and pursue new revenue streams using digital channels. New, digital competitors […]
Why Can’t We Still Book Specific Rooms in a Hotel?
Have you ever wondered why it is you can’t, in most cases, book the exact hotel room you want? You know, the room that’s not near the elevator, but close […]
Cheapflights puts flight and hotel search into Messenger
More moves in the world of chat services, with news that Cheapflights will allow users to search for both flights and hotels within Facebook Messenger. The Momondo Group-owned metasearch engine […]
Harnessing the power of big data and Travel analytics
NB: This is an article from Amadeus Big data and analytics has a pivotal role to play as the travel industry continues to evolve: new entrants are disrupting all […]
5 ways your hotel should be managing room rate
How can you use revenue management strategies to get ahead in today’s increasingly competitive landscape? By keeping a close eye on the local competition. Among other things, your hotel should […]
Why You May Need to Change Your Competitive Set Now
To maintain the confidentiality of hotel data, STR imposes certain restrictions on the hotels for which it will provide competitive set data. The Marriott-Starwood merger is shaking up the world […]
How to Prepare Your Hotel for Marketing Automation
In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all […]
Towards A Smarter Distribution Strategy
Has profit growth in the accommodation sector kept track with ADR or revenue growth? Doesn’t look like it. Undoubtedly costs are rising and eating into profit, but some of these […]