OTAs and airlines are well known for sending emails with helpful information and lucrative offers. They constantly remind us that they are there if we need them. But for some […]

Acquired by Facebook for $19 billion last year, WhatsApp is one of the top communication tools for nearly half a billion users, and counting. But with a strong “no ads, […]

Advertising today is completely different than it has been at any point in history. The reality of today’s digital style of advertising and marketing is that massive, groundbreaking changes are […]

Creating emails that get responses is an incredibly valuable skill for marketers. Responses in the hotel email marketing world typically equate to directly attributable revenue – direct bookings, upgrades, amenity […]

A good book direct strategy is near the top of most hotelier’s list this year. Book direct campaigns from Marriott and Hilton are making headlines, and the focus of the industry […]

The inaugural WIT Hospitality conference took place in Hong Kong’s state-of-the-art Hotel ICON on March 22, 2016. The day brought forth far more than fresh insight, but it also acted […]

Facebook’s latest clickbait purge is going to have ripple effects for publishers. The social giant is putting an emphasis on articles that are important to people and recognizing that clicks, shares […]

The GCC hotel industry has undergone considerable change in recent years. But the ongoing downturn in revenue, influenced by multiple factors, is expected to be a dominate topic at this […]

The number of properties in New Orleans being offered to tourists as short-term rentals has grown at an explosive rate as the practice has spread out from the downriver neighborhoods […]

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase […]