Millennium launches innovative new digital platform
Millennium Hotels and Resorts (MHR) has launched a dynamic new digital platform to give savvy customers an engaging, effortless looking and booking experience. The new interactive platform transforms the online journey, empowering guests […]
Review Response Examples: What Not to Do
NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate We recently hosted a webinar for hoteliers, How to Respond to Online Reviews. We cover this fairly often, since […]
13 Elements Hotel Marketers Should Test
There’s a plethora of tactics and strategies you can use to increase your hotel direct bookings. But if you’re looking for a quick guide to some of the most important […]
Integrating Systems: Meeting the Data Challenge (Pt 1)
When it comes to analyzing the big amounts of Big Data that hotels and brands generate, the hospitality industry uses a variety of tools – which aren’t necessarily well-integrated – […]
The new frontiers of hotel revenue management
If the person at your hotel in charge of room booking is singularly focused on top line revenue, there’s a chance you’re missing out on bottom line profit. As booking […]
Technology. Making Digital Marketing Better.
Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So then why continue to manage online marketing the “old fashioned way” […]
4 ways to drive mobile engagement
With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively? Chances are, not as much […]
How doubling programmatic spend can boost marketing ROI
A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in […]
Travel and the chat bots
With Facebook making headlines this week as it launches ‘ Bots on Messenger ’ where does the travel industry stand? Pamela Whitby takes a look ‘The chat bots are coming’, […]
Hotel technology neglects design thinking at its peril
NB: This is a guest viewpoint by Stefan Tweraser, CEO of SnapShot. When you venture into the back-of-the-house in a hotel, it’s surprising to encounter a battlefield of broken furniture, […]