Is Your Hotel Getting Its Fair Share?
NB: This is an article from nSight It’s a constant battle. Trying to win your fair share, or more, of guests coming into your market. The ability to gain or […]
How to use Twitter to engage & listen to guests
NB: This is an article from SiteMinder When it comes to posting and sharing content, Twitter is less effective than Facebook and Instagram, and staff can find it overwhelming to […]
Reservations Skills needed to Quote Complex Rates
Today’s reservations agents need specialized training for conveying complex rate structures to educated consumers Due to the advances in revenue management philosophies, processes and technology systems, those in charge of […]
Are revenue managers and GMs targets aligned?
Hotel revenue managers and general managers share a common goal: driving their hotel to achieve optimum success. RMs work toward achieving this goal by making strategic decisions focused on maximizing […]
New metrics will develop with rise of messaging apps
With more than 3 billion consumers on messaging apps, brands are coming face-to-face with a whole new set of marketing opportunities, and even bigger challenges. Call it the rise of chat tech. […]
Set Your Search Engine Optimization Strategy Straight
NB: This is an article from Leonardo The world of search marketing is a constantly evolving, and in the ultra-competitive hotel industry, properties battle not only other hotel websites and […]
Hotel Booking using the Facebook Messenger Platform
NB: This is an article from Koddi Last year we wrote about Facebook’s plans to launch Messenger bots which would, among other things, allow users to buy products, track orders, and even […]
Integrating Systems: Hotels Guest Profiles Unlock Revenue (Pt 2)
Suppose I handed you a plain paper box that was simply marked PUZZLE, ‘This will be fun!’ I might say, ‘It’s a picture-puzzle of people having fun at the beach, let’s […]
Personalisation and paradox of choice in online travel
From the Travel Distribution Summit, Europe Pamela Whitby hears that the travel brands helping consumers to find their perfect experience will be the winners. Carl Michel, the chairman of Veeve.com, […]
Too much data, were only human after all
MOST people think that the more data you have, the more and better insights you get. And that means the more you gather, the more valuable it is, right? […]