How luxury brands should engage on Instagram & Snapchat
What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as […]
Comparing Industry Issues with Revenue Optimisation
Hospitality and airline industries are considered to be the epitome of best practices in pricing and revenue management. In the battle to gain competitive advantage alongside high yields, sophisticated software […]
Airbnb Tests Hotel Style Packaging and Amenities
At about the same time Airbnb launched its brand-new, largest-ever campaign, Live There, it also quietly launched a brand-new pilot program that tests the platform’s ability to offer more of […]
A Multi-Generational Approach to Managing Hotel Revenue
What do you do when you need a new pair of shoes? The answer likely varies depending on your age. Older generations will visit a few stores and work with […]
Direct bookings benefit from accessible contact info
In order to gain an advantage in the direct bookings fight with OTAs, one easy fix is to ensure your hotel’s contact information is displayed prominently on your website. One […]
The future of Revenue Management leadership
While the hospitality industry has an ongoing need for managers at all levels, the need is even greater for revenue managers who possess the long-term mindset, capabilities and operational understanding. The revenue management […]
High Proportion of Online Hotel Reviews Suspicious
Around 20% of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management […]
Why Social Media is Important for Hotels (Pt. 2)
Social Media Isn’t a Single Strategy Social media isn’t meant to be used as a single strategy to gain more bookings. When it comes to online marketing for your hotel, […]
Why Social Media is Important for Hotels (Pt. 1)
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t really sure where to find the answer. The […]
Setting Online Reputation Objectives for Hotels
NB: This is an article from ReviewPro Many hotels collect and analyze data but not everyone knows how to use this insight to set goals and objectives for their team. […]