PPC Intro: 6 In-Depth AdWords Resources for Hoteliers
Competing with others in today’s fast-paced business environment is hard—especially for hotel owners. With the introductions of the OTA’s independent hoteliers must maintain razor-thin margins to stay competitive, but even at […]
The Automated Emails Your Hotel Should Be Sending
NB: This is an article from FUEL Recently, email ranked as the channel with the most staying power in the Litmus “Email Marketing in 2020” report. Marketers are pleased that […]
OTAs face possible UK competition investigation
UK-based lawyers at OTAs – Expedia, Priceline and TripAdvisor – are rubbing their hands with glee at the possibility the UK government’s Competition Authority might launch an investigation into the […]
Personalised content offers future for email newsletters
Newsletters and email advertising “are the opposite of dead”. That was the message of top digital travel firms Momondo Group and Secret Escapes at this week’s Travel Distribution Summit. “There’s […]
The 10 best types of hotel blogs
As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply typing willy-nilly then publishing your unedited […]
A Day in the Life of Two Revenue Managers
Recent discussions have been swirling around the revenue management industry and its swift evolution over the past few years, moving steadily past merely filling as many rooms as possible to […]
True cost of poor customer service
NB: This is an article by Maksim Izmaylov of Roomstorm, via Tnooz Have you ever heard of the term “distressed passengers?” “Distressed passengers” is the industry name for airline customers […]
Airbnb updates app to focus on personalisation
Airbnb is rolling out an updated app with a range of new features and launching a global brand campaign that will encourage people to “change the way they experience the […]
Expedia Argues Hotels Are Losers in Direct Booking Push
Expedia is trying to enlist a new ally — hotel property owners — in its fight against the moves by hotels such as Hilton Worldwide, Marriott International, and Hyatt to increase direct bookings by […]
The key to a successful direct booking strategy
It is well known that online travel agencies (OTAs) are widely used by hotels as part of a diversified distribution strategy. The challenge, however, for independent hotels is that they […]