Hotels need a different approach when it comes to making their place look desirable to stay in.
There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts.
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Plenty of customers nowadays look to social media when it comes to picking a place to stay.
Whether customers are seeking suggestions from trusted influencers, following travel accounts that share wanderlust-inducing content, or just looking for a brand name they’ve seen before – platforms like Instagram, YouTube, Facebook, and even Pinterest are popular sources of inspiration.
Establishing a presence on social media is crucial for hotels that want to remain relevant and attract younger customer demographics, especially those in locations where competition is fierce.
A hotel’s online presence is a significant part of what makes it a desirable place to stay, so developing an effective social media strategy should be a priority for brands that want to grow their customer base and gain recognition in the industry.
Whether you’re just starting out with social media marketing or looking for new ways to expand your approach, here are the ten best ideas to include in your strategy.
1. Show Your Face(s)
One of the biggest benefits of social media is that it allows you to show a much more personal side of your brand. It’s even more impactful if you put a face, or multiple faces, to the name of your hotel.
Instead of a very business-oriented online presence, showing real people in your photos and videos will help your followers to develop what feels like a human connection, strengthening their relationship with your brand.
Featuring content with your employees speaking directly to the audience (or the camera) will enhance the effect and provide engaging content to watch.
By featuring employees on your social media channels, your hotel instantly appears more “human.”
Potential customers get an idea of who they will be interacting with and the hotel’s atmosphere if they visit, which can help to plant the idea of making a booking more firmly in their mind by allowing them to imagine a stay.