Remember “The Jetsons”, that old cartoon about people living in space? If you do, you’ll know just how far away that whole storyline seemed to be back then.Now… not so much. Technology innovations are bringing us closer to what used to be perceived as a science-fiction type of future.
Hospitality is deeply impacted by rising technologies, that constantly change travel, hotel operations, and the guest experience. In our most recent eBook, The Hotelier’s Tech Stack Guide: Must-Have Technologies That Impact The Guest Journey, we broke down those specific technologies and software that modern hoteliers absolutely need in order to have a successful business, while working on a better reputation and more revenue.
Whether you are a firm believer in the gods of technology or you still struggle to fully embrace it, one thing’s for sure: when it comes to providing an excellent hotel experience, not being tech-savvy is no longer an option. So how exactly does technology fall into every step of the guest journey?
First of all, you have to acknowledge that every single phase of the journey – from the pre-stay one, to the on-site experience and the post-stay feedback and revenue calculation -, is inevitably dependent of a certain software or system. These are all meant to ease and speed operation, save time and money and also, enable a more comfortable and seamless experience, to both the hotel staff and the guests. Automated operations are usually faster and less prone to human mistakes and, although every system comes as an investment in the beginning, they do pay off in the long run.
It’s still a common misconception that the guest journey begins the moment a traveler checks into a hotel, however, the very first phase starts with the search and booking process. This is the part that we are examining a little more.
Starting with the basis, as a hotelier, you have to make sure that your hotel website is properly optimized, in order to rank as high as possible on the search engine. This ensures that travelers see your hotel while browsing the internet.
