podcast

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

We explore the impact of Covid on Hotel Meetings and Events, where is demand coming from, picking up 2021 and into 2022 and Space as a Service

Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform

What is the current situation and challenges for hotels in Germany. We cover topics including the difference between city hotel and coastal destinations

Jos introduces us to Roomdex, the company, it’s solution, core differentiators and how their technology adds revenue in a higher efficient and effective manner

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications