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The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision

While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product

Black Friday is just around the corner! Don’t let the OTAs be the only ones to take advantage of it! Here are our recommendations for success

Google AdSense has rolled out a game-changing feature that could redefine the way you engage with potential guests: the “Related Search” within Auto Ads

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy!