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OTAs or Hotel Direct Bookings: How to Optimize for ROI
We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace
7 Email Marketing Tips To Increase Your Hotel ROI
Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty
Hotel Marketing: Understanding Attribution Models in Google Ads
We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of
Fang-tastic Marketing Tactics For Halloween Hotel Festivities
Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities
Booking.com: Once Again the OTA Wins and You Lose
Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?
How Travellers Find Destinations for Their Trips
In the planning phase, travellers are considering their destination options and, like the research phase, they turn to numerous different resources
The Potential Impacts of Ignoring Your Hotel Price Competitiveness
In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness
Creating A Hotel Website That Drives Direct Bookings
We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites
How Controlling Your Hotel Pricing Could Increase Bookings by 34%
Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings
Leverage Personalization for More Cost Effective Direct Bookings
Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings