Online

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

The effects of shopping cart abandonment go far beyond the missed revenue opportunity that occurs in the moment – there is a ripple effect

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

We’re diving deep into three transformative eCommerce strategies to explore how they can boost direct bookings and craft an unparalleled guest experience

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website