Online

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence