Online

In a revolutionary move, the online booking community, Bidroom.com, announced that it will stop charging hotels commissions for bookings on their website. Bidroom founders, Michael Ros and Casper Knieriem, have […]

Conventional wisdom says that using search to plan and book travel is old-fashioned. Consumers now start their trip research elsewhere, such as on Facebook or Apple TV, or they may […]

Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences and much more to the platform, it […]

Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]

A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]

Steve Hafner, co-founder and chief executive of Kayak, is living up to his reputation for being one of the liveliest annual on-stage interviewees at the Phocuswright Conference. On-stage he says […]

Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]

There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main […]

Sometimes, ignorance is not bliss. In hotel marketing, having outdated assumptions or incorrect information can cost your hotels millions in lost revenue… and perhaps even cost you your job. So […]

Over the past two months, I spoke at a couple of events and the topic of how to plan a successful social media campaign popped up at all of them. […]