Online
Google & Facebook move to shorten the distance between discovery and booking
Google Bucket lists and Facebook City Guides are trip planning tools that could also be useful travel brands. Andrew Hennigan reports. We’ve probably all shared our bucket list ideas through […]
The difficult coexistence between Booking.com and your website
Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]
Google Will Become A Well Oiled Travel Marketing Machine
2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search […]
5 Design Tactics Helping Hoteliers Drive Direct Bookings
What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your […]
Will a pop-up on my mobile website impact Google rankings?
Announced in August last year and live as of January 10th 2017, the move has prompted understandable concern from companies whose business relies on an attractive – and highly visible […]
The sun rises on online travel in Africa
As prices for minerals rise, Africa’s business travel sector is benefiting and a number of firms are gearing up for a predicted boom in online travel. Sally White reports Money […]
Facebook Adds ‘City Guides’ Travel Planner
Count Facebook among the latest technology providers to jump into the travel planning game. The tech giant has launched, in a limited release, its new “City Guides” travel planner app. […]
Which Is Better: Facebook Advertising or Google AdWords?
Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget your company has. If you want to read how both […]
Understanding the difference between mobile-first, adaptive and responsive design
We often hear people talk about terms, such as mobile-first and responsive—only to scratch our head as to what they really mean. Want to make sure you follow trends without […]
Eight amazing things you can do with The Channel Manager
Finding the best channel manager is the key to the success of your hotel’s distribution strategy. Online distribution is more important now than it’s ever been before and tomorrow it will […]
