mirai

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

Black Friday is just around the corner! Don’t let the OTAs be the only ones to take advantage of it! Here are our recommendations for success

Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications