mirai

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels