mirai

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil