metasearch
The Role of Metasearch in Pandemic Recovery
Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.
How Often Are You Being Undercut On Metasearch?
What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for
What Can Small Hotels Do to Succeed in the Hospitality Industry?
These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels
A Quick Guide to Online Distribution for Independent Hotels
These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter
What is Hotel Metasearch?
Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel
Positive Signs Emerge for Europe’s Hotel Industry
After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer
Do Not Invest in Metasearch Engines … Except Google Hotel Ads
Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get
Direct Hotel Bookings – Why Meta Matters
Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one
Bing Hotel Price Ads, a New Showcase for Your Direct Sales
Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name
How Do You ‘Own Your Hotel Search Results’ in 2022?
Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?