metasearch
Is Promoted Hotels Google’s Christmas Gift to Hoteliers?
The addition of Google Promoted Hotels to their Metasearch product along with Google Hotel Finder rounds out their hotel search experience.
How to Use Hotel Metasearch to Increase Direct Bookings
Hotel metasearch represents a huge opportunity to increase your profitability. But how do you make sure it’s successful for your hotel?
Mirai Selects Koddi to Help Hotels Better Compete in Metasearch
Metasearch already scaled to become one of the most important online marketing channels in 2019, continuing its growth trajectory
Metasearch Advertising Just Got a Lot More Complicated
Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?
Metasearch PPS or PPC – Which Is Right For Me?
Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?
Are Branded Hotels Wasting Money on Metasearch Right Now?
We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue
The Importance of Metasearch Investment Amid Covid-19
Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users
trivago launch CPA or commissionable model. What is it, how does it work?
trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel
Update Covid-19 Hotel Attributes on 3rd Party Websites
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes
Metasearch Advertising: Should I Invest Hotel Marketing Budget?
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy
