metasearch

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

Here are five tips to excel across metasearch platforms, one of the fastest growing distribution channels within today’s ever-changing travel landscape

While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool

Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs