metasearch
Tripadvisor Plus: How Will it Work?
Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis
Google Travel Adds Vacation Rentals Alongside Hotels in Search Results
But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs
Tripadvisors’ New Netflix Style Subscription: Tripadvisor Plus
No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact
Metasearch: The Rate Parity Battleground for 2021
Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch
A Deep Dive Into Metasearch
Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines
How to Maximize the Impact of Google’s Free Booking Links
If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic
Google Free Booking Links – Less Theory, The Hotel Results Are In !!
It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements
Answers to Every Question You’ve Ever Had About Google Hotel Ads
Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads
The Best Way To Get A Higher Ranking On TripAdvisor
A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:
Metasearch in Hospitality: an Overview of Hotel Search Engines
We will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership