metasearch

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact

Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch

Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic